Australia’s incomparable and award-winning thermal tools brand, EVY PROFESSIONAL presents their 2018/2019 brand campaign:
‘ONLY EVY’.

Hair is our crowning glory – the ultimate accessory that allows us to present to the world our individualism and personality on a daily basis.

ONLY EVY can promise beautiful, healthy, hydrated hair that captures your essence and beauty.

ONLY EVY showcases the ease in which beautiful hairstyles are achievable.

Says Guest Hair Artist, Natalie Anne, “Using the EVY PROFESSIONAL range on this campaign was amazing. Whether busy on set or in the salon, I am always looking for reliable tools. EVY helps to maintain the integrity of the hair and guarantees a smooth, shiny, healthy finish every time. Whichever style you’re in the mood for – ONLY EVY!”

Whether it’s texture, Hollywood waves, poker straight tresses, or a voluminous blow dry, ONLY EVY is needed to create each individual, desired look.

There’s no need for artifice, fashion, makeup, or following trends – ONLY EVY is needed for you to feel empowered and beautiful.
ONLY EVY. Every time.

SLEEK BLOW-OUT & TUCK

Step 1: Begin with washed, clean hair and prepping it with a Blowout Cream.

Step 2: Roughly dry the hair until it is about 80% dry.

Step 3: Take a 3-inch section and use the EVY PROFESSIONAL ‘theBOSS’ DRYER with a Large Round EVY SCHIMA Brush to start smoothing the root. Continue down the hair shaft and tuck the ends in ever so slightly. Continue until each section is finished.

Step 4: Allow the hair to cool down. Then brush and smooth the hair down using the EVY PROFESSIONAL CRYSAL Shine Paddle Brush, tucking the hair behind the ears. Secure it with a spritz finishing spray.

HOT TIP: Spritz hair spray on a toothbrush and gently comb through to lay the hairline down.

BOHO CHIC

Step 1: After cleansing the hair, apply a small amount of a Blow-out Cream.

Step 2: Using the EVY PROFESSIONAL ‘theBOSS’ DRYER blow-dry the hair smooth.

Step 3: Start with a 2-inch section of hair. Use the EVY PROFESSIONAL iQ-ONEGLIDE 1.5” styling iron at a 45 degree angle and glide the iron slowly through the hair till mid way down the hair shaft. Turn the iron once to encourage a blow-out inspired movement.

Step 4: Apply your Faux bangs and style them in.

UNDONE GLAM

Step 1: After cleansing the hair, apply a small amount of a Blow-out Cream. Roughly dry the hair, up-side down to encourage body.

Step 2: Create a centre part before setting. Take 2-inch sections and using the EVY PROFESSIONAL PRO- STYLE Styling Irons, begin to create a curl. Angle the iron at 45 degrees, turning once at the root. Glide the iron all the way through to the end of the section. Once you release the iron your will have a smooth ribbon curl.

Step 3: Continue curling the hair in alternating directions. Allow the hair to set and cool.

Step 4: Once the hair has cooled down, a Volume Powder onto the root area and massage it in.

Step 5: Choose a far left or right part and flip the hair to encourage height. Tuck the other side slightly behind the ear.

Step 6: Use a wide tooth comb to break up the curls and finish with a light hold hair spray.

POKER STRAIGHT

Step 1: After cleansing the hair, apply a small amount of a Blow-out Cream.

Step 2: Directional dry the hair using your fingers and the EVY PROFESSIONAL INFUSALITE Dryer until all the moisture is gone.

Step 3: Take a 1-inch section and a carbon comb and slowly glide the EVY PROFESSIONAL iQ-ONEGLIDE 1.5” styling iron down the hair shaft. Continue this throughout the hair.

HOT TIP: The slower you move the iQ-ONEGLIDE through the hair, the smoother and shinier the hair will be.

COOL GIRL BLOW-OUT

Step 1: After cleansing the hair, apply a small amount of a Blow-out Cream. Roughly dry the hair to avoid excess dehydration.

Step 2: Take 1-2 inch sections of hair and smooth the root with the EVY PROFESSIONAL QUAD TEC Brush and the EVY PROFESSIONAL INFUSALITE Dryer. Direct the dryer towards your body and twist the brush and direction of heat towards the face.

Step 3: Repeat this technique around the head. Allow the hair to cool down.

Step 4: Use the EVY PROFESSIONAL CRYSTAL Shine Paddle Brush, to brush out the hair from root to ends, and encourage shine and movement.

BEACH CHIC

Step 1: After cleansing the hair, apply a small amount of a Blow-out Cream. Roughly dry the hair upside down, to encourage body.

Step 2: Alternate your section sizes between 1-2 inches. This will give hair a real beachy vibe. Using the EVY PROFESSIONAL PRO STYLE styling irons, create a bend in the hair, not a curl. Start by bending the hair under, at the root area to create body.

Step 3: Rock and bend the hair towards the ceiling and then back towards the floor. Switch directions as you go, when you get to the ends, randomly straighten some pieces of hair for a worn-in, effortless look.

Step 4: After the hair is set and cool, tap in a Texture Powder, shaking it through all over for added texture. Finish by scrunching in a texturizing spray.

Credits

COMPANY: EVY PROFESSIONAL
GUEST HAIR ARTIST: Natalie Anne
MAKEUP: Mikele Simone
PHOTOGRAPHER: David Mannah
CREATIVE CONSULTANT: Tracey Bazzano-Lauretta
PRODUCER: Lauren King