The collection name ‘SUMOOD’ means perseverance and it’s a collection that is inspired by the splendour of tenacity.

I navigated back to my roots for inspiration and was inspired by the Syrian culture, and the rich history and traditions of the area. Despite the wars that continue to rage on and the continuous struggles, the people manage to persevere against all odds, showing incredible strength.

The beauty that can be found in strength of others, as well as our own strength is immeasurable. It’s inspiring, breathtaking and is the kind of beauty that can’t be put into words, which is why I chose to express myself through a medium that I’m passionate about.

Great empires have risen and fallen, and great women and men of history have left their mark in time. ‘SUMOOD’ isn’t only inspired by the struggles and determination of one nation, but by falls and rises of great people throughout history.

It’s a fusion of historical and modern design elements, intertwining past and present. Drawing inspiration from famous individuals such as Cleopatra and her timeless beauty, gives a unique twist to the collection, but still pertains to the original idea.

As an ode to the beauty and strength of the people in the region, and their ability to survive and persevere against insurmountable odds, every element of the collection paints a vivid picture that’s going to illustrate this glorious strength.


HAIR: Elie Kashi
MAKEUP: Chereine Waddell
STYLING: Cheryl Tan
SALON: Royals Hair Sydney