JOICO European Color Design Team member Sevda Durukan proudly presents her new collection which is called The Opposite. First and foremost, this collection is about color creativity and looking at the everyday in a different way. For this collection Sevda found her inspiration in modern art, catwalk fashion and random day-to-day places such as the craft store. She has played with the elements that inspired her, different shapes, colors and unconventional techniques to create beautiful looks that attract the eye – just as opposites do.


Hair: Sevda Durukan
Styling: Julia Mulder
Make-up: Glam by M
Photography: G+K

Sevda is passionate about color and passing on her knowledge of the hair craft to others. As a member of the JOICO European Color Design Team she frequently shares her inspiration on stages all over Europe. In lieu of this collection she will be teaching a Color Artistry Vol. 2 workshop for hairdressers. They will learn what it takes to create a concept for a collection such as The Opposite. This is a unique opportunity to learn from an experienced master colorist. Sevda is well-known in her home country Belgium and has won many awards during her colorful career. She won two Up-To-Date Awards and one Color Award in the prestigious Belgian Hairdressers Awards in 2014, 2015, and 2016.