The latest collaboration collection from Fudge Professional and X-presion Hair Creative Team is a creative’s dream; the new FX Collection incorporates the colour pushing boundaries of Fudge Professional with the inspirational pixel techniques of X-presion.
“After the successful impact of our collaboration with Fudge Professional for their Ash Infusion collection, we were honoured to be collaborating with the team again for this new campaign. We created a very rich collection going from a commercial and elegant style to a more editorial finish, playing with the colours, the shapes and the textures. The colours are based in our Disruptive X-presion colour technique that is an evolution of the pixel we created few years ago. We created a 3D effect that is even cooler too see, than in the pictures! Is important that is not a colour in the surface of the hair, is a colour that changes with every movement of the hair. When you learn the technique, you can then adapt it to be super commercial and introduce the technique into your salon,“ explains X-presion Hair Creative Team.
“For this collection we wanted to ensure we created commercially-attractive looks that would appeal to our salons and clients globally, whilst still taking their breath away with the skill and impressive techniques used in each look; all without diffusing X-presion trademark pixilation. We also made sure to represent the full Fudge Professional colour palette, from Headpaint blondes and brunettes to reds and Paintbox on different hair lengths – so that no matter your hair colour or style, Fudge Professional and X-presion have something to inspire you.” Tracy Hayes, Fudge Professional Global Head of Education.
Hair by X-presion @xpresioncreatives for Fudge Professional
Colour by X-presion and Tracy Hayes for Fudge Professional
Photo by Stefano Cattelan
Makeup by Barbara Bonazza
Styling by Manuela Mezzetti