Control is power, and with this collection we wanted to show how using tools and techniques we can manipulate and manage hair into the forms and shapes we choose. Using weight to control direction, styling to control shape and products to control texture, each look shows how hair is ‘controlled’ by various techniques and mediums to create individual fashion statements. We want this collection to reflect a social truth, that regardless of her look or style, the individual women can and should have authority and ‘control’ over her own image.


Hair: Paul & Leisa Stafford
Colour: Aidan Bradley
Photographer: Lee Mitchell
Make-up: DJ Griffin
Styling: Sara O’Neill
Products: Denman & Alfaparf Milano
Images: FPA Media